What’s the Deal with Push Notifications?

What’s the Deal with Push Notifications?

Now that most of us own a smartphone or a tablet of some sort, we are all pretty much familiar with push notifications. They’re the messages that pop up on our screens notifying us of something or reminding us of something. Many apps utilize push notifications to interact with their users and connect with us, and for good reason; according to Localytics, “52% of people enable push in their apps.” 

While this is a high statistic, different studies show different results. However, as one study shows that over half of users enable push notifications in their apps, it is important to understand how to use them. Personally, I have enabled push notifications in some of my apps, and depending on the app, it is either incredibly resourceful or incredibly annoying. It’s important to note how push notifications can better engage users, but also important to note how it can potentially annoy users, leading them to disable such push notifications.