What’s the Deal with Push Notifications?

Now that most of us own a smartphone or a tablet of some sort, we are all pretty much familiar with push notifications. They're the messages that pop up on our screens notifying us of something or reminding us of something. Many apps utilize push notifications to interact with their users and connect with us, and for good reason; according to Localytics, "52% of people enable push in their apps."  (more…)