Retail Stores in the Digital Age

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As we have reached a digital age, companies and retail stores have had to continuously come up with new ways to satisfy their tech savvy customers. From more and more retail stores adopting a "pick-up in store" option, to stores like Frederick's of Hollywood slowly shifting to a web-only based outlet model, it is clear that today's shoppers are on the look out for convenient, digital ways to shop. (more…)
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“Mobilegeddon”

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Google recently decided to launch an algorithm, favoring sites that are optimized for mobile, in other words "mobile-friendly," in a move that is being coined Mobilegeddon. According to Google, the reason for the move is due to wanting consumers to "find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens." As we continue to move into a mobile age, where searches are increasingly being made with smartphones, Google's actions aren't surprising. It is the leader in the digital industry after all.   (more…)
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What’s the Deal with Push Notifications?

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Now that most of us own a smartphone or a tablet of some sort, we are all pretty much familiar with push notifications. They're the messages that pop up on our screens notifying us of something or reminding us of something. Many apps utilize push notifications to interact with their users and connect with us, and for good reason; according to Localytics, "52% of people enable push in their apps."  (more…)
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Heard of Xiaomi?

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You've probably heard the name Xiaomi somewhere in the news or on television. If it doesn't ring a familiar bell, Xiaomi is a Chinese, Beijing based company that has risen to prominence in the past few years.The electronics company is the third largest smartphone distributor in the world, and the top smartphone distributor in China, having recently surpassed Samsung. (more…)
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Mobile Searching Trend

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I recently came across an article on ClickZ, that caught my attention. The article explained how mobile searches were being made more and more, and not just only on the go. To sum it up, the article mentioned a study by Yahoo, that shows mobile searches are occurring more and more at home. (more…)
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Muve Music Sold

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Deezer, a, music streaming service based in France, has recently bought Muve Music, the subscription based music service, from Cricket. Deezer found it origins as an online music company, founded by Marhely, who initially developed his business through Blogmusik, and currently serves millions of music listeners worldwide. Cricket, the U.S. wireless carrier, which was bought out by AT&T last year, initially introduced Muve Music to customers as an unlimited music downloading, subscription based service. It reached over two million paid subscribers, making it the second most po...
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Introducing Apple Pay

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What is Apple Pay? As the iPhone 6 and 6 Plus have just been released, there is a lot of talk surrounding Apple Pay, the new feature grabbing everybody's attention. Apply Pay is a mobile payment service, used like a credit or debit card, allowing certain Apple devices, including the new smartphone models, the Apple Watch, the iPad Air 2 and iPad mini 3, to make payments in various stores where Apple Pay is enabled. (more…)
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What’s all the Buzz Surrounding Proximity?

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Proximity is a buzz word being heard quite a lot these days, but what exactly is it? Proximity marketing is the distribution of marketing or targeted contented associated with a specific place, or business. Users, who sign up for such a proximity service receive notifications in the specific business location through their handheld device (most likely their mobile device). Thus, proximity enables businesses to reach out to customers at exactly the right moment. (more…)
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Spotlight on Current App Trend

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Apps have quickly grown in these past few years to take on a prominent role in our lives, whether it be easy navigation through Waze, or checking in with friends on Facebook. It seems as though there is an app for everything you can think of and that our phones and tablets will continue to by dominated by new applications. An interesting find by Nielsen earlier this month, highlights the current and future trends in app usage. (more…)
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