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Google recently decided to launch an algorithm, favoring sites that are optimized for mobile, in other words "mobile-friendly," in a move that is being coined Mobilegeddon. According to Google, the reason for the move is due to wanting consumers to "find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens." As we continue to move into a mobile age, where searches are increasingly being made with smartphones, Google's actions aren't surprising. It is the leader in the digital industry after all.   (more…)