E-Commerce Expansion into Brick and Mortar

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BaubleBar, which was founded in 2011, began its business as an online jewelry retailer. Recently, however, the company announced plans to open its own physical brick ad mortar locations, the first of which will be in Long Island Roosevelt Field Mall in New York. Initially acting solely as an e-commerce company, BaubleBar partnered with both Anthropologie and Nordstrom early last year in 2014. With success selling through these outlets, it makes sense that the company has now decided to open its own physical locations. (more…)
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