E-Commerce Expansion into Brick and Mortar

BaubleBar, which was founded in 2011, began its business as an online jewelry retailer. Recently, however, the company announced plans to open its own physical brick ad mortar locations, the first of which will be in Long Island Roosevelt Field Mall in New York. Initially acting solely as an e-commerce company, BaubleBar partnered with both Anthropologie and Nordstrom early last year in 2014. With success selling through these outlets, it makes sense that the company has now decided to open its own physical locations. (more…)

Retail Stores in the Digital Age

As we have reached a digital age, companies and retail stores have had to continuously come up with new ways to satisfy their tech savvy customers. From more and more retail stores adopting a "pick-up in store" option, to stores like Frederick's of Hollywood slowly shifting to a web-only based outlet model, it is clear that today's shoppers are on the look out for convenient, digital ways to shop. (more…)