Amazon – The New eBay?

Amazon is slowing entering eBay's arena in the sense that the company is beginning to roll out a "Make an Offer" pricing structure, which enables customers to auction for some certain items.With this new feature, customers will now be able to buy items, such as art and antiques at a lower price than their listing prices, which can be accepted, rejected, or countered by the seller. (more…)

Introducing Apple Pay

What is Apple Pay? As the iPhone 6 and 6 Plus have just been released, there is a lot of talk surrounding Apple Pay, the new feature grabbing everybody's attention. Apply Pay is a mobile payment service, used like a credit or debit card, allowing certain Apple devices, including the new smartphone models, the Apple Watch, the iPad Air 2 and iPad mini 3, to make payments in various stores where Apple Pay is enabled. (more…)

What in the World are Beacons?

Beacons are little hardware devices that are gaining interest from numerous companies these days. Specifically, they are Bluetooth enabled hardware, able to detect nearby handheld devices, that work hand in hand with proximity marketing. In this way, Beacons are able to communicate with people's smartphones, enabling businesses to reach out to customers and share relevant content, based on their exact location.  (more…)

What’s all the Buzz Surrounding Proximity?

Proximity is a buzz word being heard quite a lot these days, but what exactly is it? Proximity marketing is the distribution of marketing or targeted contented associated with a specific place, or business. Users, who sign up for such a proximity service receive notifications in the specific business location through their handheld device (most likely their mobile device). Thus, proximity enables businesses to reach out to customers at exactly the right moment. (more…)

Spotlight on Current App Trend

Apps have quickly grown in these past few years to take on a prominent role in our lives, whether it be easy navigation through Waze, or checking in with friends on Facebook. It seems as though there is an app for everything you can think of and that our phones and tablets will continue to by dominated by new applications. An interesting find by Nielsen earlier this month, highlights the current and future trends in app usage. (more…)