Google recently decided to launch an algorithm, favoring sites that are optimized for mobile, in other words “mobile-friendly,” in a move that is being coined Mobilegeddon. According to Google, the reason for the move is due to wanting consumers to “find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” As we continue to move into a mobile age, where searches are increasingly being made with smartphones, Google’s actions aren’t surprising. It is the leader in the digital industry after all.
There has been a lot of talk surrounding what this means for companies, many fearing what this move entails for those sites that aren’t mobile friendly. TechCrunch recently discovered that 44% of the Fortune 500 companies failed the mobile friendly test. That’s a whole lot of companies in need of mobile optimization. Luckily, there are many ways to solve this problem. Test out your website, make sure it is optimized for mobile, and if it isn’t, use a tool or purchase an online service that does it for you, or go to your web designer to help you out.